Event management is the exercise of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying the target audience, come up with the event concept, and coordinating the technical aspects before actually launching the event.
Events and occasions are an integral part of human life. We simply cannot bypass them as they touch almost all aspects of our social existence. Birthday celebrations, social gatherings, engagements and weddings are events we celebrate at the personal level.
During academic years there are school events such as annual day functions, inter and intra school contests, sports day celebrations, followed by college and university level festivals. In the sphere of work, there are annual general meetings, exhibitions, marketing campaigns, conferences, product launches and brand development activities. Other events such as fashion shows, cultural programs, talent hunt shows, promotional campaigns, religious gatherings and so on also play an important role in our life.
Event management is a multifaceted activity. Major constituents of this profile include creativity, meticulous planning, relationship management, advertising and marketing and much more, all rolled into one seamlessly choreographed process.
Start Early
A creative aptitude and the skill to manage things as exactly as are the main ingredients of getting into the event management industry. These skills can easily be edged especially during the academic years.
Job Prospect
There are plenty of jobs in this industry. In spite of the current global economic slowdown, the event management industry has continued to grow in leaps and bounds. There are plenty of events: weddings, birthday parties, talent hunt and reality shows, fashion and cultural shows, academic and sports meets, religious functions, corporate events, conferences and so on.
Talented youngsters who want to leave their mark in this industry have numerous avenues. You can join an event management company or a media house that specialises in event management activities. Once you have garnered ample experience you can either start working in the capacity of a freelancer or event set up your own events business.
Pay Packet
The pay packet in this industry varies according to your role and responsibility. It also depends on factors such as the organization you are working with, the type of clientele your organization is catering to, your experience, the city where the firm is located and so on.
You can earn big money working in the capacity of an expert freelancer or the owner of your own event management company.
Demand and Supply
There are is an insatiable demand for professionals associated with this particular industry. As very few educational establishments offer professional courses for aspiring event managers, there is a great paucity of experienced professionals in this field. To fill this gap, the event management business has to acquire professionals from a vast array of other vocations.
Market Watch
Event management is an industry that is on the move. An exponential growth in events such as talent-hunt competitions, music concerts, fashion shows, academic functions, exhibitions, trade fairs, religious gatherings and the like have fuelled the demand for talented event managing personnel. The demand for creative and result oriented event managers is going to continue in the near future.
International Focus
Off late our country has started getting more and more media coverage and recognition abroad. Further, the cine industry has started hosting mega annual events at international venues. This has greatly improved the scope for people engaged in the event management industry to try their luck in international market.
Professionals in this field also get the opportunity to showcase their talent at international events where delegates from our country participate in cultural festivals and exchange programs, trade shows, conferences, exhibitions, corporate events and so on.
ADVANTAGES/DISADVANTAGES
Advantages
- You get numerous opportunities to rub shoulders with celebrities from different walks of life be it cine stars, sports persons, politicians, corporate moguls and so on
- You have the satisfaction of having pulled off grand events with aplomb
- You get the thrill of organizing and managing events from their concept all the way up to their execution
Disadvantages
- Like other creative pursuits you will have to put in endless hours of hard work to meet your deadlines
- You have to cope up with immense work pressure to live up to your client’s high expectations
- Other than long working hours the time schedule can frequently be erratic