Delivering Sweetness Through Chocolates – Pooja Shah Gandhi

Born and brought up in Mumbai, Pooja Shah Gandhi after her post graduation got married in Udaipur. Udaipur and One2all feel proud to have such a ‘chocolaty’ personality.
Making chocolates was her hobby and she doesn’t remember how and when it turned into a business aspect for her. Pooja gives the credit of her business capabilities to her Father-in-law who inspired her to start her business along with studies. She believes he is blessing her with her every step even from the Almighty’s home. The great man is behind the name “Choki-Moki” which was launched on 27th July 2015. Her husband along with her entire family are actively involved in flourishing this chocolate business. Her aim is to provide good quality chocolate with a variety of flavours in various forms like designer chocolates and choco bouquets and even lots more.

Pooja’s sense of humor is displayed by her belief that “You can’t buy happiness, but you can certainly buy chocolates which do make you happy”. She says that there is a lot of gap in the gifting industry. People take a gift as a product, whereas gifts showcase a person’s feelings. Gifts cannot be in one size to fit all types of things. That is the main reason that at Choki-Moki, they create personalized chocolates to fit every occasion so as to highlight the feelings of the same. Her clients’ feedbacks inspire her towards innovation.
Being a native of Mumbai, Udaipur was a completely new place for her. Hence the challenge of finding customers for the start-up business was a big task. She credits her strength for dealing with these tough situations to her family. Her quote: Eiffel tower was not made in a day, similarly growing business also takes time.

Her modesty comes clear in saying that she is too young to give any advice to people but her message to the young and budding entrepreneurs is “Do not wait for the right time to line up your dreams because that right time never comes and every time is a right time.We should keep learning from failures and take all possible relevant steps to be successful”.
In future, she wishes to provide chocolates at PAN India level. She has also received “Arvana Queens’s Award 2016” “Face of Mewar” by Dainik Bhaskar 2016, “Super Brands Chingari Award, Super Woman of Udaipur 2017” .
She is currently pursuing her CA. This is just a trailer of her achievements. We wish her more success in future.